Mobile application security is defined as an all-inclusive security solution for mobile applications that are running on smartphones, tablets and other kinds of mobile devices. The application security system is designed with the intention of protecting enterprise or even personal data that is stored on these mobile devices. Mobile application security involves the actual study of the infrastructure of mobile applications as well as determining the way in which they function. The application security system studies and tried to predict what hackers want to accomplish. The system involves sandboxing of applications, user authentication, and authorization as well as ensures security for the transport layer.
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With the growing amount of internet usage comes the increasing necessity for security against web-based malware. This has led to an increase in the demand for end-to-end security solutions such as SaaS-based application security solutions. These factors drive the market for mobile application security. Factors such as the lack of knowledge and expertise about application based malware threats, the costly application security solutions and the issues with the acceptance in the enterprise segment have restrained the market growth for mobile application security.
Competitive Landscape:
The major players in the market are as follows:
VMWare (EMC)
Lookout, Inc.
Symantec Corporation
Airpatrol Corporation
Trend Micro
Kaspersky Lab
McAfee (Intel Security)
Avast Software S.R.O.
Mobileiron
AVG Technologies
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